Durable.co AI Website Builder Review 2023: Is it Worth the Hype?

10 min readNov 21, 2023

Artificial intelligence (AI) has revolutionized many industries, and web design is no exception. AI website builders like Durable.co leverage advanced AI to make website creation fast, easy, and affordable.

But is the hype around Durable.co justified? Does this AI website builder live up to its promises?

**Build a website in 30 seconds with the help of AI**

Got No Time? A Quick Answer for you:

For beginners with no coding skills, Durable.co is one of the best AI website builders available today. In mere minutes, its AI can generate a customized site with professional design, copy, images and more. Ongoing AI assistance and built-in SEO make site optimization easy. While Durable.co may not suit advanced users, its speed and simplicity offer tremendous value for most small businesses.

Overview of Durable.co’s AI Website Builder

Durable.co aims to make website creation fast, affordable, and frustration-free. The company boldly claims you can create a website in just 30 seconds with its AI.

Here’s how it works:

Answer a few questions about your business
Durable.co’s AI generates optimized web copy, images, and webpage layouts
Review and customize the AI-generated website if desired
Launch your site

The AI requires no technical expertise to use. With Durable.co, complete beginners can create polished, professional sites on their own, without needing to code or hiring web developers.

Pro Tip: Durable.co isn’t just for startups — established businesses can use it to quickly make landing pages, Coming Soon pages, and simple sites. Its speed and ease of use are the main selling points.

Durable.co’s approach is ideal if you:

Need a website fast
Have a tight budget
Lack web design/coding skills
Value simplicity and ease of use

However, Durable.co is less suited for larger or ecommerce sites needing advanced functionality, customization and integrations.

Still, it aims to cover the needs of most small businesses. Let’s analyze its key features and UI in this review.

Key Features and Tools of Durable.co

Durable.co packs an array of features under its hood. Let’s look at some of the top ones:

AI Site Builder

This is Durable.co’s main attraction.Simply answer a few questions, and its AI will generate tailored web copy, images, and a complete website in minutes.

Web Copy: The AI creates optimized page titles, headlines and body text. It generates a home, about, contact and services page outlining your business offerings.
Images: Durable.co’s AI generates royalty-free stock images reflecting your business to add visual appeal.
Layouts: It creates mobile-friendly webpage layouts tailored to your niche. You can select layout, colors and fonts.
Editing: The drag-and-drop editor lets you customize the AI-generated elements easily.

Durable.co’s AI asks insightful questions about your business. Then it handles the heavy lifting, creating and structuring your site.

This makes web design simple for complete beginners. Just answer the AI’s prompts to get a complete, well-structured site in minutes!

Built-In SEO

Good SEO is crucial for driving traffic. Durable.co bakes SEO into its AI to boost your visibility.

Keywords: The AI asks for your focus keywords and naturally incorporates them throughout the site’s copy.
Meta Data: Durable.co optimizes page titles and meta descriptions for each page to show up in search results.
ALT Text: Image alt text is added to improve image SEO rankings.
Site Structure: Easy navigation and optimal page structure improve SEO.
Semantic HTML: Durable.co uses semantic HTML elements like headers, paragraphs and lists for better SEO.

So you don’t need technical SEO skills. The AI handles critical on-page SEO while generating your site for higher rankings.

Media Library

Durable.co provides a media library of royalty-free stock photos you can use on your site. Images are tailored to your niche for relevance.

This ensures professional visuals without needing design skills or buying stock photos. Just select the images you wish to use while building your site.

Blog

The built-in blog lets you easily share articles. You can publish posts, optimize them with SEO titles/descriptions, and share on social media.

Blogging helps establish expertise, improve SEO and engagement. Durable.co’s blogging module makes it easy for anyone to start a blog.

Lead Generation Tools

Durable.co provides lead gen features like:

Custom forms
Live chat
Email marketing
Contact forms

This allows capturing more leads and connecting with customers directly from your site.

Ecommerce Functionality

Durable.co offers basic ecommerce capabilities for selling online:

Product listings
Cart & checkout
Payment integration
Order management

It’s easy to add a simple online store. Just add products, customize pages, and start selling.

However, Durable.co lacks advanced ecommerce features seen in dedicated ecommerce platforms. But it lets you sell some products or services easily.

CRM & Marketing Automation

Durable.co bundles in a simple CRM and automation features like:

Contact management
Lead tracking
Email marketing
Landing pages
Sales funnels

So you can capture leads, nurture them with emails, and convert them into customers — all from your Durable.co dashboard.

While its CRM isn’t as advanced as standalone platforms, it provides helpful marketing automation capabilities.

Durable.co Interface and User Experience

Durable.co focuses heavily on simplicity and ease of use. Its intuitive drag-and-drop editor makes site building seamless.

Page Builder

Durable.co’s editor lets you easily customize your site after the AI builds it. You can:

Edit text, colors, fonts
Add/delete/reorder site pages
Insert elements like buttons, videos, images
Rearrange sections with drag-and-drop

The editor uses a block-based (WYSIWYG) interface many users find intuitive. Everything is visual — just click to edit elements rather than coding.

Mobile Optimization

Sites created by Durable.co work well on all devices. Pages dynamically adapt for optimal mobile user experience.

You can preview the mobile view while building your site. Durable.co makes mobile responsiveness easy.

Design Customization

While Durable.co handles the layout, you can customize:

Colors
Fonts
Styles

This gives your site a unique look aligned with your brand, without coding. Durable.co offers simple but sufficient design personalization.

Durable.co Plans and Pricing

Durable.co offers monthly subscription plans suitable for different needs:

Hobby (Free):

1 free site
Basic AI site builder
100MB storage

Startup ($15/month):

Unlimited sites
Advanced AI site builder
Lead gen forms/live chat
Email marketing
Premium templates
Unlimited storage

Business ($25/month):

Unlimited sites
Advanced AI site builder
eCommerce functionality
Email/Facebook marketing
Facebook/Google ads credits
Unlimited storage
Premium support

Custom domains are free on all paid plans.

Pro Tip: Start with the free plan to try Durable.co’s AI site builder. Upgrade later if needed.

How does Durable.co’s pricing compare with other AI site builders?

It’s certainly affordable, but not the cheapest option. Builders like Page.com and IM Creator offer comparable features starting under $10/month.

That said, Durable.co provides excellent value, especially for beginners. The AI site builder, hosting, lead gen features, ecommerce functionality and ongoing SEO optimization provide significant value for the affordable price.

Short money-back guarantees are also available, allowing you to try the premium plans risk-free.

Durable.co Alternatives

Durable.co is a user-friendly AI website builder suitable for many, but not all, use cases. Let’s compare it with some top alternatives.

Wix

Wix ADI uses AI site builder
More design customization
Advanced ecommerce features
Large template library
Starts at $14/month

Wix is better for selling online or for full design control, although fairly easy to use. Durable.co is simpler for basic sites.

Squarespace

Stylish templates
Powerful design flexibility
Advanced branding options
Built-in marketing tools
Starts at $12/month

Squarespace offers greater customization for brands wanting more design capabilities. Durable.co has easier AI site building.

WordPress

Open source CMS
Near endless customization
Large third-party marketplace
Advanced functionality via plugins
Learning curve for beginners

Self-hosted WordPress has more features through plugins but isn’t simple. Durable.co is easier for non-techies without development skills.

Webflow

No-code visual editor
Animations and interactions
Complete design flexibility
Potential learning curve
Starts at $12/month

Webflow offers greater design control than Durable.co. However, Durable.co’s AI site generation is simpler for beginners.

GoDaddy Website Builder

AI-powered templates
Integrated email marketing
Editable mobile views
Limited customization
Starter plan $7.99/month

For simple sites, GoDaddy provides value similar to Durable.co but costs less. However, Durable.co’s AI is more advanced.

As seen above, many good Durable.co alternatives exist for different use cases and skill levels. Durable is ideal for beginners who value ease and speed. The alternatives suit larger or highly customized sites.

Pros and Cons of Durable.co

Let’s recap Durable.co’s main advantages and limitations:

Pros:

Creates complete mobile sites in minutes with AI
Extremely easy to use, no coding required
Advanced SEO automatically added by AI
Affordable subscription plans
Simplifies website updates and management
Lead generation and marketing tools bundled

Cons:

Limited design customization compared to other builders
Not suitable for advanced or large ecommerce sites
Fewer features than open source platforms like WordPress
Must pay monthly fee to use your site
Can seem basic for skilled developers

Durable.co excels at simplifying web design. But it lacks extensive personalization and integrations available in other platforms.

Beginners who want affordable, frustration-free web design will find tremendous value in Durable.co. Just temper your expectations around advanced customization and integrations.

Is Durable.co Right for You?

Durable.co offers outstanding value specifically for:

First-time website owners: With AI doing the heavy lifting, complete beginners can easily build professional sites themselves.
Freelancers and solopreneurs: Affordably create personal sites to promote your services and build your brand.
Small business owners: Quickly launch a site to establish credibility and generate leads for your business.
Marketers: No need for web developers. Use Durable.co yourself to create landing pages, Coming Soon pages and simple campaign microsites.
Anyone who values simplicity: If you want to get online fast without the learning curve of advanced platforms, Durable.co is perfect.

However, Durable.co isn’t the best fit for:

Advanced web designers/developers
Large or complex business sites
Companies selling many diverse products online
Sites requiring deep integrations and customizations

For these use cases, the limitations may be too constraining versus other website builders or custom development.

In summary:

If you’re building a portfolio, small business site, or side project site, Durable.co provides immense value. Its AI site builder enables beginners to easily create great-looking, functional sites themselves in minutes.

But larger businesses needing more advanced features are better served by premium builders like Wix or custom development.

Demo and Tutorial Videos

These videos demonstrate how Durable.co’s AI website builder works:

https://youtu.be/OZEG6pufwL0?si=uUvbZHl7UImjO_9k

https://youtu.be/F1EN9qePtFE?si=nS6oyxFnEfLHFWzD

The videos give a helpful visual introduction to trying Durable.co’s AI site builder for your own site.

FAQs

What is Durable.co?

Durable.co is an AI-powered SaaS website builder designed to help anyone create professional sites, regardless of technical skill. Its AI asks you questions then generates tailored web copy, images, and layouts for your site.

What problems does Durable.co solve?

Durable.co makes website creation fast, affordable and easy for non-technical users. Its AI handles the hard work, so anyone can build sites themselves without coding or hiring developers.

What can you make with Durable.co?

Durable.co is great for basic business sites, online portfolios, landing pages, Coming Soon pages, and simple online stores. Its focus is convenient site creation vs extensive customization.

How easy is Durable.co to use?

Extremely easy! Durable.co’s AI builder and editor simplify site creation for complete beginners. Just answer the AI’s prompts to generate a customized site. The drag-and-drop editor lets you modify the AI-generated elements easily.

How long does Durable.co take to build a site?

Just minutes! After answering the AI’s questions, Durable.co can generate a complete basic site tailored to your business remarkably fast. You can have a live site up and running in less than 1 hour.

Does Durable.co build mobile sites?

Yes, sites created by Durable.co’s AI are optimized for mobile right out of the box. Pages dynamically adapt for optimal viewing and interaction on smartphones.

Can you add ecommerce to Durable.co sites?

Durable.co has simple ecommerce capabilities to add a store. You can showcase products, take payments and manage orders. But it lacks advanced ecommerce features seen in dedicated platforms.

Is Durable.co good for SEO?

Yes, Durable.co prioritizes search engine optimization. Its AI adds semantic HTML, meta titles/descriptions, alt text and optimized content based on your keywords. So Durable.co builds a strong SEO foundation.

How much does Durable.co cost?

Free plan: 1 free site
Startup plan: $15/month
Business plan: $25/month

Consider starting with the free plan to trial the AI site builder. Overall Durable.co is very affordable yet packs extensive features.

What are good Durable.co alternatives?

Top options are Wix (advanced ecommerce), Squarespace (custom branding), WordPress (open source) and Webflow (design flexibility). Each suits different scenarios.

Is Durable.co worth it in 2023?

Absolutely, if you value extreme ease of use to create a good-quality site quickly. Durable.co makes web design simple and frustration-free. Just temper expectations around advanced customization capabilities.

The Final Verdict: Who Should Use Durable.co?

In closing, our extensive Durable.co review found that this AI website builder absolutely lives up to its promises of fast and effortless web design for non-technical users.

Within minutes, anyone can leverage Durable.co’s AI to build a great-looking, mobile-friendly site — at a very affordable price.

For skilled developers, the simplicity may feel limiting. But for most small businesses, Durable.co eliminates the technical headaches of web design. Its AI empowers beginners to easily build the sites they need to establish their online presence and achieve their goals.

So if you’re looking for an user-friendly way to get online that doesn’t require coding skills or web design knowledge, Durable.co is definitely worth your consideration. Its ability to take care of the complex parts of web design makes website ownership achievable for virtually anyone.

Just remember it won’t match other platforms for advanced customization. But for most basic business and portfolio sites, Durable.co delivers immense value.

Why not give the free trial a try? In mere minutes you can experience Durable.co’s AI site builder for yourself,